ZeeEntertainment has secured the satellite rights
of soon-to-be-released Shah Rukh Khan-starrer Chennai Express
for a new movie channel it is launching next month under the bouquet '&'. The movie, which also stars
Deepika Padukone
, will be aired on '&Pictures'- the first channel to be launched in the new bouquet.
"The price is Rs 40 crore plus for seven years, with a link to box office performance of the film but it is a win-win situation for both the channel and the producer," said Jyantilal Gada, who does all the buying of filmrightsfor the Zee group. While the Zee network already runs four Hindi film channels- Zee Cinema, Zee Premier, Zee Action and Zee Classic - and holds therightsto over 4,000 Hindi films, '&Pictures' will primarily run on a premier model with big new release titles, according to people close to the development.
"The price is Rs 40 crore plus for seven years, with a link to box office performance of the film but it is a win-win situation for both the channel and the producer," said Jyantilal Gada, who does all the buying of filmrightsfor the Zee group. While the Zee network already runs four Hindi film channels- Zee Cinema, Zee Premier, Zee Action and Zee Classic - and holds therightsto over 4,000 Hindi films, '&Pictures' will primarily run on a premier model with big new release titles, according to people close to the development.
